In which I say something nice about Generative AI
My wife runs a nutrition business that has a strong internet component. She’s spent quite a bit of money on a contractor who’s expert at Search Engine Optimization, and it’s been successful. After the pause for Covid-19, though, the traffic to her web site dried up. Maybe SEO Guy lost his mojo, but we heard similar stories from others in the business. Her website isn’t just a storefront. She loads it up with information about nutrition and metabolism and critiques of dieting. The principle is, like Sy Syms used to say, “An educated consumer is our best customer.” Since she didn’t have customers knocking on the door, she started blogging about trending topics. And then the customers came back. Her site isn’t getting any more traffic, but the phone has started ringing. I’m guessing that we’re seeing Google’s AI in action. When someone asks a question, it searches its blurry JPEG of the Web and finds her essays and blog posts, then serves them up to customers directly. If the days of the SEO Arms Race are over, I’ll be glad to see them gone.